4 steps to defining what you do best to market yourself.
Download PDF here: Value Proposition-Personal
Part I: Find My Purpose
This is exercise will help you clarify “what I do best” – your WIDB. While you may be good at many things you may not enjoy doing all of those things. Congruent Paths uses this model in workshops and coaching to help individuals get closer to what they really want to do and to explore the idea of purpose. Many have made a career doing what they love – you want the same. Working in a job doing things we’re good at but don’t enjoy is a recipe for mediocrity and even unhappiness.
Step 1: Draw a triangle. Leave space around it to brainstorm ideas in 3 areas: Skills & Interests, Passions, and how to Share with Impact.
Step 2: Write “skills & interests” on the left side of the triangle.
- Interests – Brainstorm a list of things you enjoy doing. If you enjoy lawn work, write it down. If you enjoy solving complex problems, write it down. The idea here is to list things you truly enjoy doing both professionally and personally.
- Skills – List everything you are good at. Forget your job and just write. For example, “conducting discovery with clients” – that is something Shannon Graham, our founder, says “I enjoy so much it doesn’t feel like work.”
Step 3: Write “passions” on the left side of the triangle.
- Passions – write everything you feel passionate about. Do not limit your entries to what you’ve done during your career but everything you are wildly passionate about. Examples:
- Specific subject matter such as Adult Learning, mathematics, robotics, coding.
- Activities such as tennis, sailing, scrapbooking.
- Causes such as diversity or the environment, but be careful here in that your passions do not have to be for a known cause. Be selfish, not altruistic here in order to be free to make a true list.
Step 4: Write how you can “share with impact.
Reflect on what you have written so far and create a list of possible ways you can share your skills and interests with the world, while following your passions. Look for themes – for example, if you listed “telling stories” and “creating videos” as skills/interests and you are passionate about “employee happiness” (as we are at Congruent Paths!), then what can those 2 together mean for a career? You could help others create video resumes, create a video series on “Tips for Finding Happiness at Work”, create learning modules to sell. Think big! Have no boundaries.
Part II: My Value Proposition
A personal Value Proposition is a series of statements that define your value to a potential employer. It explains what makes you the right fit for a project or job. Imagine you are trying to edge out the competition for a project – your value proposition tells how you are the right one to choose, what your have over the competition.
The Business Model Canvas by Alex Osterwalder is widely used by businesses to create a visual, actionable business plan. Part of the process is defining Value Propositions for products and services the firm will sell. In this instance, YOU are the product.
Step 1: Create a Persona of your ‘customer’.
To market yourself, start with the customer. No one cares what you know – they care how you solve their pains and provide them gains. To determine what those Pains and Gains are, do this exercise to get inside your customer’s head.
Draw on large paper the image below with the Customer in the middle. 3 drawn lines give you 6 areas – what your customer THINKS, SEES, SAYS, DOES, FEELS, HEARS. Then imagine who is hiring you – are you in Sales? Imagine the Sales Manager, Director, or VP of sales. Are you in recruiting? Imagine your customer as the HR leader or the hiring manager.
See the example below of an HR leader as the customer.
Step 2: Define pains, gains with product and customer canvases.
- Product Canvas – Here you define the gain creators and pain relievers your product provides. On the example shown, the skill “developing leaders” and this particular instance is focused on on new leaders.
- Customer Canvas – For Customer Jobs, list things that your customer has to do as part of their job, then list pains and gains he or she personally experiences by using your product.
Part III: Write Your Value Proposition
Use the value proposition formula to writing your value proposition. It should be a clear statement that paints a picture of what you have to offer for prospective “customers” – people hiring you. The competing value proposition is a comparison of alternatives – what do you have that others do not?
Two examples are below.
Want help with your value proposition? Call Congruent Paths today for a free 15-minute consultation. We’ll help you get started – (469) 600-2748 or contact our founder directly: Shannon Graham firstname.lastname@example.org